Align your organisation with one of our most visible and enjoyable community initiatives.

Every mile represents collaboration, innovation, resilience and support across our sectors. Get involved as a journey partner and demonstrate your commitment to regional engagement and charitable impact.

Through sponsorship, our journey partners benefit from the following:

  • Brand visibility across campaign
  • Association with charity impact
  • Access to regional engagement opportunities
  • Content opportunities
  • Presence at stopping off locations and events

For our Charity Cycle 2026 event, we have both Headline Partner sponsorship and Staged Champion options. We would also welcome jersey sponsors for the final stage.

With limited spaces, don’t delay. Please see below or contact joe.peace@adsgroup.org.uk for more information.

“Sponsoring the ADS charity cycle was one of the highlights of our calendar last year. The event brought together our leadership team, customers and industry peers in a way that few other events can, whilst raising vital funds for some truly worthy causes. Our CEO and EVP both took part in legs of the ride and loved every minute. TT Electronics is proud to have been part of something so meaningful and we would encourage any organisation looking to strengthen industry relationships whilst making a real difference to get involved. We cannot wait to support the ADS cycle again this year.”

Lisa Lafferty – TT Electronics

Headline Partner (Investment: £5,000 + VAT)

Our Headline Partner package has been designed to elevate the level of donation contribution for our charity beneficiaries. In recognition of this level of support, we have limited it to three Headline Partner opportunities, with the following benefits:

  • Four entries for single stage participation of choice
  • Branding across all event communications
  • Social media acknowledgement throughout the campaign
  • Speaking opportunity at start and finish events
  • Banners displayed at start and finish stage events
  • Member spotlight inclusion
  • Online press release inclusion
  • Recognition in event blogs and editorial
  • Opportunity to contribute items to finishers’ goodie bags

Staged Champion packages (Investment £2,500 + VAT)

With three stages available, choose from Belfast, Dublin or Builth Wells.

  • Two entries for the sponsored single stage
  • Speaking opportunity at the stage evening event
  • Banners displayed at the stage evening event
  • Branding across stage related communications
  • Social media acknowledgement for the sponsored stage
  • Recognition in related editorial and blogs

Other opportunities

Over the next few months, we will be doing promotional activity to support the cycle. With more information to come, we will be giving opportunities to individuals who may not be able to join us on the cycle to engage and participate in alternative ways.

If you would like to get involved please contact charity@adsgroup.org.uk.