ADS would like to gauge the levels of interest to join us in the United Kingdom Pavilion at the third edition of DSEI Japan in 2025 at Makuhari Messe.

As Japan's only large-scale fully integrated defence event, DSEI Japan 2025 will bring together stakeholders across the air, land, naval, security and joint defence communities to showcase cutting-edge technology and innovative solutions.

With the full endorsement and participation of key Japanese government departments, including the Japanese Ministry of Defence, Ministry of Foreign Affairs, Ministry of Economy, Trade & Industry, and the Acquisition, Technology & Logistics Agency (ATLA), the event provides a significant platform for the global defence industry to engage with the Japanese defence community, fostering international relationships and generating new business opportunities and partnerships between Japan and the world. 

Market Insight

Since approving its new constitution to support its allies as well as defend its borders, Japan now holds the third largest defence budget in the world. This coupled with the government's plan to reshuffle their focus towards its defence capabilities (particularly in Future Tech, AI, and Space) whilst increasing their defence budget by 2% GDP, makes it an ideal time for companies to enage with the Japanese market and decision-making officials.

Key focus areas:

  • Supporting stability in the Asia-Pacific region
  • Enhancing rapid development and response capabilities
  • Ensuring security of seas and airspace surrounding Japan
  • Expand cyber defence units
  • Security in outer space
  • Improving the global security environment
  • Providing deterrence & response to security situations and large scale disasters

Expected Attendees

  • Chief of Defence Staff
  • National Armament Directors
  • Service Chiefs
  • Capability Directors
  • Project Leads
  • Civil Service & Government
  • Industry C-Level
  • Heads of MRO
  • Procurement Heads

Benefits of exhibiting within the United Kingdom Pavilion

Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.

Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.

Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.

Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.

Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.

Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).

Highlights from previous show

  • 78 countries represented with 70+ international delegations
  • 260 government attendees
  • 1,564 military attendees
  • 291 exhibiting companies and 8,432 total attendees

Register interest

We would like to hear from you if you are interested in exhibiting with us for the 2025 edition. Please contact Jozef Chapman to express your interest. Costs and floor plan will be available in due course.

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Jozef Chapman

Sales Manager

Jozef Chapman