Watch back on demand


ADS, the British Embassy in Riyadh, and the Department for Business and Trade UK Defence Security Exports were delighted to invite you to the ‘Introduction to the World Defense Show 2024’ webinar.

The World Defense Show, founded by Saudi Arabia’s General Authority for Military Industries, is returning in 2024! This is an exceptional opportunity for UK companies looking to expand into the KSA market. As one of the world’s top spenders in the defence sector, Saudi Arabia’s geographic location and international presence also allows the Kingdom to serve as the ideal location for the region.


  • Housekeeping - Karen Hayhoe (Event Manager, ADS)
  • Introduction - Connie Mathisen (Director, International Business Development, ADS)
  • British Embassy Riyadh Update - Adam Taylor (First Secretary Defence & Security, British Embassy Riyadh)
  • KSA Market Opportunities - Huw Simmons (DBT UKDSE Desk Officer, KSA)
  • UK Pavilion - David Scotter (Director - Events & Market Development, ADS)
  • AOB
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Karen Hayhoe

Event Manager

Tel: +44(0)207 091 1123
Karen Hayhoe