BOOKINGS CLOSED - Bookings for this webinar are now closed.  Please contact Laura Normandale if you would like to join this webinar.

Join this webinar to find out more about the Special Operations Forces Exhibition 2024 taking place in Aqaba, Jordan this year.

ADS are delighted that, in collaboration with the British Embassy in Jordan, we will be hosting an official United Kingdom Pavilion at the upcoming edition of SOFEX in September 2024.

With this specialised event held under the patronage of His Majesty King Abdullah II, SOFEX gathers the world’s foremost experts, manufacturers and suppliers from the global defence industry to network with official governmental delegations and decisions makers from every corner of the world.

This webinar will provide valuable market insight, as well as further details about the event and what can be expected when attending. 


  • Welcome and Introduction - Brinley Salzmann (Director - Overseas & Exports, ADS)
  • British Embassy Amman Update and Market Stats - Colonel Will Davies (Defence Attaché, British Embassy Amman) and Suha Batarseh (Director of Business & Trade Jordan and Lebanon, UK DBT British Embassy Amman)
  • SOFEX 2024 Event Update - Sama Shweihat (Marketing, Media & Events, SOFEX) and Ahmad Taweel (CEO, SOFEX)
  • United Kingdom Pavilion - Jozef Chapman (Head of International Business Development Sales, ADS)
  • Q&A

Register now to reserve your place. If you have any queries, please reach out to Karen Hayhoe.


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Karen Hayhoe

Event Manager

Tel: +44(0)207 091 1123
Karen Hayhoe