This webinar is being jointly organised by ADS Group, UK Defence & Security Exports at the Department for Business and Trade, and the Pakistan High Commission in London, as part of a short series of information webinars on a number of prospective markets around the world, to promote greater awareness of the potential commercial opportunities there are for UK firms to do business there predominantly in the defence and security sectors.

It will be focused on the Pakistani defence and security markets and is linked to efforts to gauge the level of potential UK Industry interest in participating at the biennial International Defence Exhibition and Seminar (IDEAS) 2024 exhibition, which is due to be taking place in Karachi on 19 - 22 November 2024. Details of how IDEAS has grown since its inception back in 2000 can be found here.

The intent behind IDEAS is to foster a platform for the local defence industry, government, military, and science representatives to meet and exchange ideas on defence innovations and to facilitate regional and international defence industry cooperation that helps to accelerate the development of local and regional defence ecosystems.

This webinar will enable UK firms to identify what the potential defence and security business opportunities might be for them to do business with Pakistan, as well as how the Pakistani Government can assist them to identify the all-important reliable local industrial partners that they will need to be successful in their efforts to do business there. 


  • 11:00 - Welcome and Opening Comments – Brinley Salzmann (Director – Overseas & Exports, ADS Group)
  • 11:05 - Keynote Opening Address – His Excellency Dr Mohammad Faisal (High Commissioner of Pakistan to the United Kingdom of Great Britain and Northern Ireland) - TBC
  • 11:10 - Pakistan / UK Defence relations and IDEAS - Maj Gen Asad Nawaz Khan HI(M) DG DEPO
  • 11:20 - The Pakistan Defence Market – Kayla Brown (UKDSC)
  • 11:30 - Investment opportunities in Defence Market of Pakistan – Commodore Muhammad Zeeshan Nabi Sheikh (Naval & Defence Advisor, High Commission for Pakistan in London)
  • 11:40 - Current Environment and Trade Opportunities - UK & Pakistan – Shafiq Ahmed Shahzad (Minister Commercial, High Commission for Pakistan in London)
  • 11:50 - A Practical Case Study of Doing Defence Business With Pakistan – Speaker from a UK defence company
  • 12:00 - Plans for the IDEAS 2024 – Ehtisham Bari (Marketing Director Badar Expo Solutions)
  • 12:20 - Open forum Q&A moderated by Brinley Salzmann (Director - Overseas & Exports, ADS Group)
  • 12:30 - Closing remarks – Brinley Salzmann (Director - Overseas & Exports, ADS Group)

Register to Attend

To secure your place to attend this free-to-participate webinar, please click the 'Register' button at the top of the page and follow the steps to complete your booking.

Ticket purchases

Membership Type Ticket Price
  • Affiliates
  • Member
  • Public
Not a member?
Take a look at our member benefits
Contact us

Claire Parsons

Event Manager

Tel: 0207 091 4507
Claire Parsons