Marketing is under increasing pressure to demonstrate its value. Yet sales cycles can span years, buying decisions involve multiple stakeholders and success is often measured long after a campaign has finished.
Many marketing teams are facing the same questions: What does good marketing ROI actually look like in our sectors? How can we measure success? And how do we ensure marketing has a seat at the table when strategic business decisions are being made?
In our latest Marketing Special Interest Group (SIG) event, we will explore these themes and consider what the future of ROI looks like in complex markets. Through expert insight, break out groups and peer-to-peer learning, we'll examine how marketing can influence long-term growth, support commercial objectives and earn greater recognition at senior leadership level.
What's planned:
We'll be exploring what good ROI looks like in practice, sharing experiences and learning from each other. From enterprise-level CRM systems to Excel spreadsheets, and from large marketing departments to one-person teams, we'll look at the tools, approaches and measures that help demonstrate marketing's real contribution to business growth.
Our keynote is being delivered by Lindsay Compton, CEO from Canny Comms and Tom O'Kelly, Senior Research Manager at BFBS Creative. Together they will show how a board-agreed strategy, commercial thinking and the right mix of leading and lagging measures turn marketing from a cost to defence into a strategic partner, with real examples from government, MOD and industry.
About the ADS Marketing SIG
The ADS Marketing Special Interest Group brings together marketing professionals from across our sectors and at all levels, to network, share ideas and explore common challenges. Through expert speakers and peer-led discussions, the group provides a collaborative forum for members to gain fresh insight, explore emerging trends and learn from the experiences of others.
Whether you're focused on brand, communications, events, digital marketing, business development or strategic growth; the Marketing SIG offers an opportunity to connect, share knowlege and strengthen member success.
Book your place
Click on the 'Register Now' button and login to book your place. You can register for an ADS website login if you do not have one by clicking here.
