Marketing teams across the aerospace, defence, security and space sectors face a unique challenge. Sales cycles can span years, buying decisions involve multiple stakeholders and success is often measured long after a campaign has finished. In this environment, demonstrating marketing's return on investment (ROI) and contribution to business growth is far from straightforward.
Many marketing teams are facing the same questions: What does good marketing ROI actually look like in our sectors? How can we measure success? And how do we ensure marketing has a seat at the table when strategic business decisions are being made?
In our latest Marketing Special Interest Group (SIG) event, we will explore these themes and consider what the future of ROI looks like in complex markets. Through expert insight, break out groups and peer-to-peer learning, we'll examine how marketing can influence long-term growth, support commercial objectives and earn greater recognition at senior leadership level.
We hope you can join us.
ABOUT THE ADS MARKETING SIG
The ADS Marketing Special Interest Group brings together marketing professionals from across our sectors and at all levels, to network, share ideas and explore common challenges. Through expert speakers and peer-led discussions, the group provides a collaborative forum for members to gain fresh insight, explore emerging trends and learn from the experiences of others.
Whether you're focused on brand, communications, events, digital marketing, business development or strategic growth; the Marketing SIG offers an opportunity to connect, share knowlege and strengthen member success.
Book your place
Click on the 'Register Now' button and login to book your place. You can register for an ADS website login if you do not have one by clicking here.
