ADS are proud to be organising the United Kingdom pavilion at World Defense Show (WDS) 2026 for the third edition of the show.
Founded by Saudi Arabia’s General Authority for Military Industries, WDS 2026 will showcase the future of defense through technological developments from around the globe. Be part of the third edition and experience a wealth of unique networking, world-class show features and dynamic demonstrations.
Taking place from 8 - 12 February 2026, the WDS is dedicated to creating the ultimate B2B event for the defense industry that supports its relevant ministries and authorities whilst reinforcing the national commitment to the growth and success of the show. As one of the world’s top spenders in the defense sector, Saudi Arabia’s geographic location and international presence allows the kingdom to serve as the ideal location for such a show.
Benefits of exhibiting in the United Kingdom Pavilion
Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.
Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.
Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.
Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.
Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.
Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).
Highlights from previous show
- 773+ exhibitors
- 76+ countries present
- 106,000 trade visitors
- 26+ billion in orders and announcements
- 441 international delegations
- 954 registered media
Book your space
You have the option to book shell scheme or self-build space. View the floorplan and exhibiting options via the links.
Please contact Jozef Chapman if you have any questions or to find out more.
Payment Instalments
For bookings, the payment schedule is as follows:
- 20% due upon booking
- 30% due 30 May 2025
- 50% due 30 August 2025
For bookings received after these dates, the perecentage due will be adjusted accordingly.
