Company Profile
TAZAAR helps organisations track, understand, and manage high-value equipment.
We give companies clear visibility of:
- Where their assets are
- Where they have been
- How they are being used
Our platform combines Digital Product Passports (ASSETID) with integrated tracking (GeoTag). Each asset has a unique digital record that stays with it throughout its lifecycle, even as it moves between organisations.
This allows businesses to:
- Measure asset utilisation and identify idle equipment
- Understand usage patterns to support smarter purchasing decisions
- Track repair, service, and maintenance history in one place
GeoTag adds real-world tracking and security, including:
- Geofencing and movement alerts
- Early warnings when assets stop reporting
- Discreet tracking with configurable data intervals, including on-demand updates
For aerospace, defence, and security organisations, this provides a simple but powerful way to improve asset control, reduce loss, and support compliance, while building a clearer picture of how equipment is actually used in the field.
TAZAAR enables a move from static records to live, connected asset intelligence.

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