Company Profile

Parallel Track provides consulting services that help defence and aerospace companies win business and grow in complex markets.  Our core offer comprises of:

1. Sales strategy & pipeline development.
• Market entry and opportunity identification.
• Stakeholder engagement in defence/aviation markets.
• Structuring sales pipelines to improve chances of winning contracts.

2. Bid & capture support.
• Capture strategy for major defence programmes.
• Bid management and proposal development.
• “Red/Blue team” reviews (a common defence procurement practice to stress-test bids).

3. Marketing & communications.
• Market positioning and messaging.
• Campaign planning and marketing collateral.
• Event coordination and communications aligned with sales strategy.