Company Profile

i3 Gen is a UK-based specialist in enhanced narrative wargaming, strategic planning and strategic communications, supporting Defence, government and commercial organisations facing complex, high-stakes challenges.
Our core capability is Narrative Wargaming: immersive, competitive simulations that enable senior leaders to rehearse strategic decisions in realistic but safe-to-fail environments. Unlike traditional rule-bound games, our approach blends structured planning, expert adjudication and compelling narrative to stress-test policies, explore future risks and surface hidden assumptions. We use a disciplined five-phase methodology — Understand, Design, Develop, Run and Report — to ensure analytical rigour and practical outputs.
We specialise in strategic and cognitive-level games, typically engaging cohorts from 8 to 60+ participants, ranging from junior staff to C-suite executives, senior military officers and Ministers. Our work spans defence, sub-threshold competition, emerging technology, AI, influence, resilience and national security.
Beyond wargaming, we integrate strategic communications and campaign planning, ensuring that insights generated in simulation translate into coherent narratives, aligned plans and real-world impact.
In short, i3 Gen helps organisations generate interest, derive insight and achieve impact in contested and uncertain strategic environments.