ADS will be hosting the United Kingdom Pavilion once again at IDEX 2027.
The International Defence Exhibition and Conference (IDEX) is a premier defence exhibition serving as a global platform for showcasing cutting-edge defence technologies and fostering collaboration among international defence entities. IDEX has unmatched reach attracting an increasing number of decision-makers from the defence industry, government agencies, armed forces, and military personnel worldwide. As a world-leading event in the defence sector, IDEX will provide access to an extensive network of global leaders, policymakers, and decision-makers, and an opportunity to reach thousands of prime contractors, OEMs, and international delegations.
Market Insight
IDEX is one of the largest and most significant defence exhibitions in the world showcasing a comprehensive range of military products, including land, air, and naval platforms, as well as defence systems. With its strategic location in the UAE, IDEX serves as a hub for international contractors and regional buyers to meet and negotiate defence contracts.
The exhibition is crucial for Middle Eastern defence spending cycles as it marks the beginning of new procurement initiatives. Military officials from across the region attend IDEX to assess the latest technologies and equipment, forming partnerships and forging contracts that can influence national defence budgets.
The UAE defence budget is estimated to be valued at $25 billion in 2024 and projected to reach $30.7bn (Dh112.6bn) by 2029, making it an ideal time for companies to engage with the UAE market and decision-making officials. This surge in defence expenditure aligns with UAEs strategic vision to position the country as a regional leader in defence and security and signals a drive to boost its military capabilities amidst escalating regional tensions. Key priorities are military preparedness and border security, including investments in advanced weaponry, cyber defence and intelligence capabilities.
(Key players in the region include government-owned EDGE Group that consolidates over 25 defence and technology companies. The Group focuses on innovation, with a heavy emphasis on artificial intelligence, autonomous systems, and cybersecurity solutions.)
Benefits of exhibiting in the United Kingdom Pavilion
Full access to the ADS, UK Pavilion lounge area. This includes informal meeting space and hospitality facilities.
Pavilions have a separate lounge area, hosted by ADS staff, which include refreshments and snacks throughout the day as well as informal meeting space. This is all included in your event package.
Gain enhanced exposure to government delegations, high-ranking officials, and decision makers.
ADS work alongside the event organisers and relevant government department to bring official delegations around the United Kingdom pavilion.
Featured in the tailor-made UK Pavilion brochure that is available onsite.
These are placed on a literature rack at the front of the lounge area and are a valuable way to enhance your brand exposure.
Onsite visibility exhibiting under the ‘United Kingdom Pavilion’ high branding.
Our stand designer erects mounted United Kingdom Pavilion branding above each shell scheme stand for enhanced visibility on the event floor.
Dedicated ADS Event Manager to assist with pre, onsite and post event management.
Personalised approach including practical stand build, advice on hotels and product shipping. We liaise with the organisers, providing you with important event information and key deadlines.
Access to any UK specific receptions that may occur surrounding the event.
We seek to collaborate with relevant UK government officials and/or the organisers for an event reception specifically for companies featured within the UK Pavilion (event dependent).
Highlights from the previous show
- 65 countries
- 206,000 visitors
- 1,565 exhibitors.
Book your space
ADS has launched for bookings within the United Kingdom Pavilion. You may book shell scheme or self-build space. View the floorplan and contact Jozef Chapman to discuss exhibiting options.
Payment instalments
For bookings, the payment schedule is as follows:
- 25% due upon booking
- 50% due 30 March 2026
- 25% due 31 August 2026.
For bookings received after these dates, the perecentage due will be adjusted accordingly.
