Company Profile

Bsquared - helping businesses drive growth through customer engagement

We help and guide B2B organisations to effectively use the voice of the customer. We design and deploy the tools necessary to obtain powerful insights and produce actionable data to drive business performance and improve customer loyalty,

Focussing on outcomes not processes, we use common customer feedback tools such as:

  • Customer satisfaction surveys
  • Brand surveys
  • Face-to-face reviews
  • Structured interviews
  • Customer journey mapping
  • Benchmarking customer engagement

Bsquared has over 20 years' experience in helping our clients with their customer engagement. Our clients include many divisions within the Airbus Group, ADS, BT, Unipart, IFS, St John Ambulance and the Customer Voice programme in BAE Systems for ten years.

We turn insights into action to improve your customer retention, increase customer loyalty differentiate you from your competitors through gaining a deeper understanding of your customers.

For more information please contact Rob Brickle, Managing Director, 07785 785081