ADS is looking to gauge the levels of interest to join us in a United Kingdom Pavilion for the launch of Apex – the inaugural edition taking place in January 2025 at the Gaylord National Resort & Convention Center in National Harbour.

Apex will challenge the norm of a typical trade show and bring a refreshed type of engagement to the annual defence event calendar. Apex has been built to champion innovation and ensure the digital evolution of the defence industrial base. To do that, the show is centred on fostering new connections and leveraging technological transformation. Focusing on the quality and depth of conversation, Apex offers a level playing field for those not already established in the defence ecosystem.

Apex will engage with emerging technology companies and best-of-breed dual-use technology companies which fall under DOD’s 14 Critical Technology Areas which includes:

  • Trusted AI & Autonomy
  • Integrated Network Systems-of-Systems, Sensing & Cyber
  • Space TechnologyRenewable Energy Generation & Storage
  • Advanced Computing & Software
  • Human-Machine Interfaces
  • Hypersonics & Directed Energy
  • Biotechnology & Quantum Science
  • Advanced Materials & Microelectronics
  • Future G

Delivered by Clarion Defense and The Hudson Institute. Clarion is known for hosting renowned international military and industry events such as DSEI and are the event planning arm of SOF Week. The Hudson Institute are experts in the implications of emerging technologies for defense strategy and military operations.

What to expect

Near-Term Solutions

Built for defence and tech professionals who are laser focused on delivering near-term solutions for US & Allied forces.

Joint warfighting capability

An environment to support capability delivery at the Joint level and enable the rapid acquisition and integration of emerging technology.

Dual-Use Technology

Level the field for non-traditional defence industry and the prime incumbents to talk all things Dual-Use Technology.

Improved Interaction

A dynamic new engagement to ensure interoperability and collaboration that feels different and delivers differently.

Register your interest

We would like to hear from you if you are interested in exhibiting within the UK Pavilion at Apex 2025. Please contact Jozef Chapman to express your interest. Costs and floorplan will be available in due course.

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Jozef Chapman

Sales Manager

Jozef Chapman